MARKETING PLAN
The Project
III Points is a 2 day, multi-genre festival in Miami. It’s the greatest boutique festival in the United States.
Boasting a unique and robust lineup of over 150 artists, traversing dozens of genres from leftfield electronic, to baile funk, to shoegaze, and beyond across 11 meticulously curated stages, III Points is an ambitious undertaking to say the least. Justice, Massive Attack (who dropped off last minute to be replaced by Soulwax), and Jamie xx led the billing for the 2024 edition of the festival, with an impressive, tastemaker undercard, and talented from Miami based artists comprising over 60% of the rest of the lineup.
The festival is run in partnership between Insomniac events and Club Space – the legendary Miami nightlife promoters who founded the festival in 2013.
The Role: Marketing Director
Established the marketing strategy and led a cross-functional team across digital advertising, social media, OOH, third party endemic channels, and artist platforms to build brand equity and achieve a sellout.
Act as the liaison and designated point-person to facilitate the marketing rollout between Insomniac’s LA based team and Club Space’s Miami-based team.
The Results
Sold Out III Points 2024 (27,500 tickets per day, +10% vs YP); this was the second sellout in the festival’s history (the first being under my leadership in 2023).
Grew Instagram Following by 10% (+28% growth vs YP).
Sold over 10K Satellite Party (pre + afterparties at Club Space and affiliated venues) Tickets (+15% vs. YP)
